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Women leading organic charge "Read"

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Fresh food people ... women are the primary purchasers of organic foods.
Photo: Gabriele Charotte
Women leading organic charge
* Women are warming to organic food but men are less convinced, a new report says.
* Organic food sales - especially fruit and vegetables - now top $600 million a year, according to the Australian Organic Market Report 2008.
* The report found shoppers are tempted to buy organic food for health and environmental reasons, and because they think it tastes better.
* Organic food looks better than it used to, boosting sales.
* "Women are the primary purchasers," said the report, written by researchers at the University of New England in Armidale.
* Forty per cent of consumers now buy organic food on occasions, and organic food has become more mainstream in recent years.
* Australia's organic industry was growing strongly, but some products were struggling, and the drought posed a major problem to production, the report said.
* Farm gate value has risen 80 per cent during the past four years and Australia has more land - almost 12 million hectares - set aside for organic farming than any other country in the world.
* Most of the land is rangeland for beef production.
* The drought has cut production of organic grains while rising feed costs is constraining organic poultry and egg farmers.
* There are still supply chain problems, which sees some organic beef sold as non-organic beef, and organic pork farmers struggling to find suitable abattoirs.
* Imported organic foods are increasingly meeting surging demand in Australia.
* Organic makes up less than one per cent of the food market while two per cent of farmers are classified as organic.
* The report was commissioned by the Biological Farmers of Australia Co-op.

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